| | Marketing |
| | Marketing regulations and standards |
| | Attracting new customers to your business is essential. But you need to follow a few rules along the way. This section provides an overview of the key regulations, permits and licences related to marketing, advertising and sales.
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| | Develop a Strategic Marketing Plan |
| | Startupnation.com offers this simple and easy to follow outline of a strategic marketing plan. A brief description of what should be included in each section of the plan is also provided.
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| | Grassroots Marketing |
| | This site offers a variety of success story articles on how to obtain and retain your customers without breaking the bank in marketing expenditures.
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| | Marketing on the Web |
| | Online business and marketing online is an effective way to reach your target market. This site offers articles that explain how to effectively market your brand, product and company on the web in various ways.
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| | Misleading Representations & Deceptive Marketing |
| | The Competition Bureau of Canada designed this article; it provides very helpful information pertaining to misleading representations when you are deciding to run a promotion and/or advertise your products/services.
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| | Ways to Promote Your Product or Service |
| | Marketing is the most valuable tool that a small business owner has; it is what entices a customer to purchase your product. This article describes different ways to promote your product or service.
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| | The Marketing Mix |
| | Part of a marketing plan is the marketing mix. The marketing mix is made up of four components, product, price, place (distribution) and promotion. Each of these component must be able to reach or relate to you target market in order to ensure success. This site explains each of the 4 p’s and gives some examples of what to include for each section.
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| | 100 Marketing Weapons |
| | Go beyond television and radio advertising. Gmarketing.com offers 100 marketing tools that can be used to promote and advertise your business, product or service. Over half of these tools are available for free.
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| | 17 Advertising Ideas for Small Business |
| | This article has 17 excellent ideas on how to advertise for your small business. Although, using all of these will not be feasible, utilizing some of them will be sure to give you some sort of advantage over your competition.
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| | Strategic Marketing Plan |
| | As written on their website - CanadaOne has developed a tool that will help you work smart and plan ahead for business success by building a strategic marketing plan. We ask you to fill in several sections, prompting you with questions to answer. When you're done, submit your plan and it will be compiled into an easy-to-read marketing primer that describes your business.
It's simple, straightforward and it's practical. Best of all, it will give you a snapshot of where you are today and where you need to go.
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| | Marketing Basics |
| | Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
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